The Challenge
- Existing website was outdated, slow on mobile, and hard to update
- No structured on-page SEO — titles, descriptions, headings, and schema were missing or inconsistent
- Google Business Profile was claimed but incomplete and under-utilized
- No analytics or search-console reporting in place to measure results
Environment
- New website build on a modern stack
- Google Business Profile in the client's control
- Existing branded domain and business email
Assessment
- Reviewed the current site, brand assets, and competitor landing pages
- Mapped priority service pages and target search terms for the local market
- Audited the Google Business Profile: categories, services, photos, and description
- Identified analytics, Search Console, and schema requirements for the launch
The Solution
- Designed and built a mobile-first business website with fast page loads
- Implemented on-page SEO fundamentals: unique titles, descriptions, H1s, and internal linking
- Added LocalBusiness, Service, and FAQ schema across relevant pages
- Rebuilt the Google Business Profile with correct categories, services, hours, and imagery
- Configured Google Analytics and Search Console with conversion tracking
- Provided the client with a simple content-update workflow for future edits
Results
Launched
New mobile-first website in production with clean on-page SEO fundamentals.
Standardized
Consistent titles, descriptions, and schema across every public page.
Improved visibility
Google Business Profile completed and reactivated with correct categories and imagery.
Measurable
Analytics and Search Console reporting in place to track ongoing performance.
Technologies Used
- Modern web stack
- Schema.org (LocalBusiness, Service, FAQ)
- Google Business Profile
- Google Analytics
- Google Search Console